A working set of Meta ad creatives across our campaigns — academic excellence, fee support, scholarships and parent voice. Every campaign is built at all four placements: 4:5 (1080×1350) and 1:1 (1080×1080) for the feed, 9:16 (1080×1920) for Stories and Reels, and 16:9 (1920×1080) for landscape and in-stream. Each campaign shows its full set at the primary ratio, then one exemplar in each remaining ratio. Click any ad to view it full size and read the copy.
A six-card Meta carousel in the style of the Rugby Japan concept: full-bleed photography, one big serif statement per card. Our four messages in order: a world-class British education, British teachers in every classroom, the pathway to top universities, and Pondok Indah. 4:5 (1080×1350) cards.
Card 1 · Book a Tour · 4:5
Card 2 · World Class · 4:5
Card 3 · British Teachers · 4:5
Card 4 · Top Universities · 4:5
Card 5 · Pondok Indah · 4:5
Card 6 · Closing card · 4:5
Academic results · English
Academic Excellence
Results-led feed creatives (4:5) — full-bleed pupils, navy gradient, and a single figure in gold. A headline claim, two “one year at ISJ” pupil stories, and a subject set for science, English and maths.
Academic Excellence · Top 10% · 4:5 feed
Top Performers · 2× the average · 4:5 feed
Top of the Class · 141 maths / 134 English · 4:5 feed
One Year at ISJ · +23 in science · 4:5 feed
One Year at ISJ · into the top 5% · 4:5 feed
Sensational Science · 108 vs 100 · 4:5 feed
Exceptional English · 106 vs 100 · 4:5 feed
Magnificent Maths · 108 vs 100 · 4:5 feed
Academic Results
10%
Firmly in the top 10% of schools, worldwide
Independent standardised assessments, benchmarked against international norms.
isj.id · Pondok Indah, South Jakarta
Academic Excellence · Top 10% · 1:1 feed
Academic Results
10%
Firmly in the top 10% of schools, worldwide
Independent standardised assessments, benchmarked against international norms.
isj.id · Pondok Indah, South Jakarta
Academic Excellence · Top 10% · 9:16 story
Academic Results
10%
Firmly in the top 10% of schools, worldwide
Independent standardised assessments, benchmarked against international norms.
isj.id · Pondok Indah, South Jakarta
Academic Excellence · Top 10% · 16:9 landscape
Fee flexibility · English
Adjusted Tuition
A three-panel sequence — the hook, a plain-language explainer, then a confidential invitation. Panel 3 comes in two photo options.
The Independent School of Jakarta
Adjusted Tuition
Don't rule us out before you ask.
Where ISJ is right for your child and the full fee is a stretch, we can set tuition to your family's circumstances.
Talk to us in confidence · ISJ.ID
Adjusted Tuition · Panel 1 · 9:16 story
The Independent School of Jakarta
Adjusted Tuition
Don't rule us out before you ask.
Where ISJ is right for your child and the full fee is a stretch, we can set tuition to your family's circumstances.
Talk to us in confidence · ISJ.ID
Adjusted Tuition · Panel 1 · 1:1 feed
The Independent School of Jakarta
Adjusted Tuition
More families qualify than think they do.
Adjusted tuition simply means we set your fee to your family's circumstances — not a discount, not a scholarship. It's for families for whom ISJ is the right school but the full fee is a stretch. Support is usually partial, it begins with one private conversation rather than a form, and it stays entirely confidential.
If the fee is the only thing in your child's way, it's worth asking.
Adjusted Tuition · Panel 2 · 9:16 story
The Independent School of Jakarta
Adjusted Tuition
More families qualify than think they do.
Adjusted tuition simply means we set your fee to your family's circumstances — not a discount, not a scholarship. It's for families for whom ISJ is the right school but the full fee is a stretch. Support is usually partial, it begins with one private conversation rather than a form, and it stays entirely confidential.
If the fee is the only thing in your child's way, it's worth asking.
Adjusted Tuition · Panel 2 · 1:1 feed
The Independent School of Jakarta
Adjusted Tuition
Start a confidential conversation.
If ISJ is the right school for your child and the full fee is a stretch, talk to Tiffany Hurret in our Admissions team. Confidential, and no obligation.
WhatsApp +62 811 1000 7672 · isj.id
Adjusted Tuition · Panel 3 · Primary · 9:16 story
The Independent School of Jakarta
Adjusted Tuition
Start a confidential conversation.
If ISJ is the right school for your child and the full fee is a stretch, talk to Tiffany Hurret in our Admissions team. Confidential, and no obligation.
WhatsApp +62 811 1000 7672 · isj.id
Adjusted Tuition · Panel 3 · Primary · 1:1 feed
The Independent School of Jakarta
Adjusted Tuition
Start a confidential conversation.
If ISJ is the right school for your child and the full fee is a stretch, talk to Tiffany Hurret in our Admissions team. Confidential, and no obligation.
WhatsApp +62 811 1000 7672 · isj.id
Adjusted Tuition · Panel 3 · Pre-Prep · 9:16 story
The Independent School of Jakarta
Adjusted Tuition
Start a confidential conversation.
If ISJ is the right school for your child and the full fee is a stretch, talk to Tiffany Hurret in our Admissions team. Confidential, and no obligation.
WhatsApp +62 811 1000 7672 · isj.id
Adjusted Tuition · Panel 3 · Pre-Prep · 1:1 feed
The Independent School of Jakarta
Adjusted Tuition
Don’t rule us out before you ask.
Where ISJ is right for your child and the full fee is a stretch, we can set tuition to your family’s circumstances.
Talk to us in confidence
Adjusted Tuition · Panel 1 · 4:5 feed
Adjusted Tuition
Don’t rule us out before you ask.
Where ISJ is right for your child and the full fee is a stretch, we can set tuition to your family’s circumstances.
Talk to us in confidence · ISJ.ID
Adjusted Tuition · Panel 1 · 16:9 landscape
Fee flexibility · English · Cream
Adjusted Tuition, Cream
The current set. Cream ground with the photo fading in from the top and the logo top right. Panel 1 comes in five photo options, each as a 4:5 feed post and most as a 9:16 story; Panel 2 is the plain-language explainer.
The Independent School of Jakarta
Adjusted Tuition
Don't rule us out before you ask.
Where ISJ is right for your child and the full fee is a stretch, we can set tuition to your family's circumstances.
Adjusted tuition simply means we set your fee to your family's circumstances — not a discount, not a scholarship. It's for families for whom ISJ is the right school but the full fee is a stretch. Support is usually partial, it begins with one private conversation rather than a form, and it stays entirely confidential.
If the fee is the only thing in your child's way, it's worth asking.
Three lines: the fact, the inference, the ask. Eyebrow, headline, one italic line, text closer, and Instagram's own button under the post does the clicking. Cream on the pre-prep photo, navy on the primary classroom. The Japanese cards carry the age (5–6) so “Year 1” isn't read as 小学1年生, and pair the waiting-list card with the top 10% card for the Japanese-language placement. Logo is the tight crop at 240px, larger than the earlier sets.
Admissions
Year 1 is full
Other years are filling
Enquire now for January
Waiting list · English · Cream · 4:5 feed
Admissions
Year 1 is full
Other years are filling
Enquire now for January
Waiting list · English · Navy · 4:5 feed
2026–27年度 入学案内
Year 1は 定員に達しました
5〜6歳のクラスです。 他の学年も残りわずかとなっています。
1月入学のお問い合わせはお早めに
Waiting list · Japanese · Cream · 4:5 feed
学力評価
10%
世界の学校の中で 上位10%の学力
第三者機関による標準テストを 国際基準で評価した結果です。
英国のカリキュラム · 南ジャカルタ、ポンドック・インダ
Top 10% · Japanese · Navy · 4:5 feed
Brand · Japanese
Standard Messages, Japanese
Four single-image ads, one message each: British teachers, Pondok Indah, age 2 to 18, one adult to nine children. Navy, one serif line, the same footer on every card. The set is seen as a whole: a different age on each card (early years, prep, primary, secondary), two teachers across the four, and no photo reused from earlier sets. “英国の” throughout, never “英国式”: the real British schools in Japan avoid 式 (“style”). Image lines from Mrs Kim’s 27 Oct 2026 translations. Every ad at all four placements: 4:5 and 1:1 feed, 9:16 story, and 1.91:1 (1200×628) landscape. Headline on all four: ポンドック・インダの英国系インターナショナルスクール.
British Teachers · 4:5 feed
Pondok Indah · 4:5 feed
Age 2 to 18 · 4:5 feed
One Adult, Nine Children · 4:5 feed
British Teachers · 1:1 feed
Pondok Indah · 1:1 feed
Age 2 to 18 · 1:1 feed
One Adult, Nine Children · 1:1 feed
British Teachers · 9:16 story
Pondok Indah · 9:16 story
Age 2 to 18 · 9:16 story
One Adult, Nine Children · 9:16 story
British Teachers · 1.91:1 landscape
Pondok Indah · 1.91:1 landscape
Age 2 to 18 · 1.91:1 landscape
One Adult, Nine Children · 1.91:1 landscape
Copy bank · Japanese
Standard Messages, Japanese Translations
The full standard set in Japanese, translated by Minseo Kim (Head of External Relations, Korea) and checked by a native Japanese speaker. Use these lines as written. The ads above use 英国の where a line here has 英国式.
British-qualified teachers
Every teacher UK-qualified
すべての教師が英国の教員資格を保有。
British teachers in every classroom
すべての教室に、英国人教師を。
British teachers. World class standards
英国人教師による、世界水準の教育。
Teachers from England's best schools
英国の名門校で経験を積んだ教師陣。
Recruited from the UK's leading independent schools
英国を代表する名門私立校から、優れた教師を採用。
British connection
Top year residential: Suffolk, England.
最上級学年では、英国サフォーク州での宿泊研修を実施。
An 87-acre campus at Woolverstone Hall.
ウールヴァーストーン・ホールに広がる、約87エーカーのキャンパス。
British education doesn't stop at the classroom door.
英国式教育の学びは、教室の外にも広がります。
Location
An exceptional British education. Close to home
質の高い英国式教育を、ご自宅の近くで。
On your doorstep in Pondok Indah
ポンドック・インダで、身近に受けられる英国式教育。
Every teacher UK-qualified, minutes from home
英国の教員資格を持つ教師陣による教育を、ご自宅からわずか数分の場所で。
Academic performance
Our pupils outscore selective UK schools in English, Maths and Science
本校の生徒は、英語・数学・理科において、英国の選抜制学校を上回る成績を収めています。
Top 10% of international schools worldwide
世界のインターナショナルスクールの上位10％に位置する学力水準。
Personal attention
A world-class education, personal attention
世界水準の教育を、一人ひとりに寄り添う指導で。
The Head knows your child's name. And yours
校長は、お子さまの名前を知っています。そして、保護者の皆さまの名前も。
The teacher who notices before your child asks
お子さまが言葉にする前に、その小さな変化に気づく教師がいます。
One adult for every 9 children
子ども9人に対して、大人1人の手厚いサポート体制。
Who needs a quiet word. Who needs a challenge. Our teachers know the difference.
Early Years to A-Levels, in one school in Pondok Indah.
幼児教育からAレベル課程まで。ポンドック・インダの一つの学校で。
Parent testimonials
“A personalised teaching approach and strong support for each child.”
「一人ひとりに合わせた指導と、子どもたちへの手厚いサポートが魅力です。」
ISJ parent, annual survey
ISJ保護者・年次アンケートより
“A strong academic focus and high-quality learning.”
「学力の向上を重視した、質の高い教育が受けられます。」
ISJ parent, annual survey
ISJ保護者・年次アンケートより
“A warm, family-like environment. My children love all the staff.”
「家族のように温かい雰囲気の学校です。子どもたちは先生もスタッフの皆さんも大好きです。」
ISJ parent
ISJ保護者の声
Scholarship · English · Academic potential
Ki Hajar Dewantara, Academic Potential
Six creatives for the scholarship led by a child’s potential rather than by cost: a pupil photograph, one serif headline, and the scholarships page address. Navy and cream alternate. All three placements for every ad: 4:5 feed, 9:16 story, and 1.91:1 (1200×628) landscape.
Real Potential · 4:5 feed
The Bright Child · 4:5 feed
Outgrows Their School · 4:5 feed
Top of the Class · 4:5 feed
Ability Earned · 4:5 feed
Nurturing Talent · 4:5 feed
Real Potential · 9:16 story
The Bright Child · 9:16 story
Outgrows Their School · 9:16 story
Top of the Class · 9:16 story
Ability Earned · 9:16 story
Nurturing Talent · 9:16 story
Real Potential · 1.91:1 landscape
The Bright Child · 1.91:1 landscape
Outgrows Their School · 1.91:1 landscape
Top of the Class · 1.91:1 landscape
Ability Earned · 1.91:1 landscape
Nurturing Talent · 1.91:1 landscape
Scholarship · English
The Ki Hajar Dewantara Scholarship
Scholarship message for talented Indonesian pupils who would thrive at ISJ.
The Independent School of Jakarta
The Ki Hajar Dewantara Scholarship
Don't let cost decide what your child can become.
Scholarships for talented Indonesian pupils who would thrive at ISJ. If fees are the barrier, talk to us — confidential, and no obligation.
Contact us confidentially · ISJ.ID
Ki Hajar Dewantara · EN · 9:16 story
The Independent School of Jakarta
The Ki Hajar Dewantara Scholarship
Don't let cost decide what your child can become.
Scholarships for talented Indonesian pupils who would thrive at ISJ. If fees are the barrier, talk to us — confidential, and no obligation.
Contact us confidentially · ISJ.ID
Ki Hajar Dewantara · EN · 1:1 feed
The Independent School of Jakarta
The Ki Hajar Dewantara Scholarship
Don’t let cost decide what your child can become.
Scholarships for talented Indonesian pupils who would thrive at ISJ. If fees are the barrier, talk to us — confidential, and no obligation.
Contact us confidentially
Ki Hajar Dewantara · EN · 4:5 feed
The Ki Hajar Dewantara Scholarship
Don’t let cost decide what your child can become.
Scholarships for talented Indonesian pupils who would thrive at ISJ. If fees are the barrier, talk to us — confidential, and no obligation.
Contact us confidentially · ISJ.ID
Ki Hajar Dewantara · EN · 16:9 landscape
Scholarship · Bahasa Indonesia
Beasiswa Ki Hajar Dewantara
The same scholarship message, written in Bahasa Indonesia.
The Independent School of Jakarta
Beasiswa Ki Hajar Dewantara
Jangan biarkan biaya membatasi bakat anak Anda.
Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.
Hubungi kami secara rahasia
Beasiswa · Bahasa ID · 9:16 story
The Independent School of Jakarta
Beasiswa Ki Hajar Dewantara
Jangan biarkan biaya membatasi bakat anak Anda.
Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.
Hubungi kami secara rahasia
Beasiswa · Bahasa ID · 1:1 feed
The Independent School of Jakarta
Beasiswa Ki Hajar Dewantara
Jangan biarkan biaya membatasi bakat anak Anda.
Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.
Hubungi kami secara rahasia
Beasiswa · Bahasa ID · 4:5 feed
Beasiswa Ki Hajar Dewantara
Jangan biarkan biaya membatasi bakat anak Anda.
Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.
Hubungi kami secara rahasia · ISJ.ID
Beasiswa · Bahasa ID · 16:9 landscape
Parent voice · English
Parent Quotes
Meta creatives built on what parents actually say, with the quote carrying the ad and the school kept to a
lockup and a line. Four quotes plus a closing card. The 4:5 feed ratio is primary; the 9:16 keeps the logo
and text clear of Meta’s top 250px profile chip and bottom 340px swipe area.
British International School · Pondok Indah
“The school’s strength lies in the kindness of the teachers. My children love all the staff.”
Year 1 Parent
Parent Quotes · Kindness · 4:5 feed
British International School · Pondok Indah
“Strong pastoral care and warm staff — our children are genuinely cared for and encouraged.”
Year 4 Parent
Parent Quotes · Pastoral care · 4:5 feed
British International School · Pondok Indah
“Strong subject knowledge and a real commitment to pupils’ learning and wellbeing.”
Year 7 Parent
Parent Quotes · Subject knowledge · 4:5 feed
British International School · Pondok Indah
“We are always grateful to the teachers and staff who greet us with a warm smile.”
Year 7 Parent
Parent Quotes · Warm welcome · 4:5 feed
The Independent School of Jakarta
Ready to take the next step?
Contact us to learn more
British International School · Pondok Indah
Parent Quotes · Closing card · 4:5 feed
British International School · Pondok Indah
“The school’s strength lies in the kindness of the teachers. My children love all the staff.”
Year 1 Parent
Parent Quotes · Kindness · 1:1 feed
British International School · Pondok Indah
“Strong pastoral care and warm staff — our children are genuinely cared for and encouraged.”
Year 4 Parent
Parent Quotes · Pastoral care · 9:16 story
British International School · Pondok Indah
“The school’s strength lies in the kindness of the teachers. My children love all the staff.”
