Staff Resource

Example Ads

A working set of Meta ad creatives across our campaigns — academic excellence, fee support, scholarships and parent voice. Every campaign is built at all four placements: 4:5 (1080×1350) and 1:1 (1080×1080) for the feed, 9:16 (1080×1920) for Stories and Reels, and 16:9 (1920×1080) for landscape and in-stream. Each campaign shows its full set at the primary ratio, then one exemplar in each remaining ratio. Click any ad to view it full size and read the copy.

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Academic results · English

Academic Excellence

Results-led feed creatives (4:5) — full-bleed pupils, navy gradient, and a single figure in gold. A headline claim, two “one year at ISJ” pupil stories, and a subject set for science, English and maths.

Fee flexibility · English

Adjusted Tuition

A three-panel sequence — the hook, a plain-language explainer, then a confidential invitation. Panel 3 comes in two photo options.

Fee flexibility · English · Cream

Adjusted Tuition, Cream

The current set. Cream ground with the photo fading in from the top and the logo top right. Panel 1 comes in five photo options, each as a 4:5 feed post and most as a 9:16 story; Panel 2 is the plain-language explainer.

Waiting list · English and Japanese · 4:5

Year 1 is Full

Three lines: the fact, the inference, the ask. Eyebrow, headline, one italic line, text closer, and Instagram's own button under the post does the clicking. Cream on the pre-prep photo, navy on the primary classroom. The Japanese cards carry the age (5–6) so “Year 1” isn't read as 小学1年生, and pair the waiting-list card with the top 10% card for the Japanese-language placement. Logo is the tight crop at 240px, larger than the earlier sets.

Scholarship · English · Academic potential

Ki Hajar Dewantara, Academic Potential

Six creatives for the scholarship led by a child’s potential rather than by cost: a pupil photograph, one serif headline, and the scholarships page address. Navy and cream alternate. All three placements for every ad: 4:5 feed, 9:16 story, and 1.91:1 (1200×628) landscape.

Scholarship · English

The Ki Hajar Dewantara Scholarship

Scholarship message for talented Indonesian pupils who would thrive at ISJ.

Scholarship · Bahasa Indonesia

Beasiswa Ki Hajar Dewantara

The same scholarship message, written in Bahasa Indonesia.

Beasiswa · Bahasa ID · 1:1 feed
ISJ
The Independent School of Jakarta
Beasiswa Ki Hajar Dewantara

Jangan biarkan biaya membatasi bakat anak Anda.

Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.

Hubungi kami secara rahasia
Beasiswa · Bahasa ID · 4:5 feed
ISJ
Beasiswa Ki Hajar Dewantara

Jangan biarkan biaya membatasi bakat anak Anda.

Beasiswa bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.

Hubungi kami secara rahasia · ISJ.ID
Beasiswa · Bahasa ID · 16:9 landscape

Parent voice · English

Parent Quotes

Meta creatives built on what parents actually say, with the quote carrying the ad and the school kept to a lockup and a line. Four quotes plus a closing card. The 4:5 feed ratio is primary; the 9:16 keeps the logo and text clear of Meta’s top 250px profile chip and bottom 340px swipe area.