Brand Bible
Name: The Independent School of Jakarta
Tagline: A British international school in Jakarta
Description: A world class British education, for boys and girls aged 2 to 13 years, in the heart of Jakarta
In Brief: Established in 2021, ISJ is the leading British international school in South Jakarta. Located in Pondok Indah, ISJ provides a world-class British education for children aged 2 to 13. With a focus on academic excellence, Jakarta’s best teachers, and a warm, supportive community of over 40 nationalities, ISJ offers an environment where children thrive — intellectually, socially, and personally. Our leafy, modern campus is the ideal setting for young learners to flourish.
Contents
Our Logos
The Master Logo
The primary visual representation of our brand. It serves as the cornerstone of all brand communications across all platforms. The logo should always be used in its original form, maintaining clear space, proportions, and color integrity to preserve its impact and visibility.
The Exclusion Zone
Give the logo its space. This is one of the most important things we’d like you to remember. This space is always required on print pieces. This safe zone unit is the height of the mark, on all four sides of the logo. Do not impose on this space. It allows the logo to stand out on the page.
