Staff Resource
Brand Guide
Logo assets, colour palette, and usage guidance for The Independent School of Jakarta.
SCHOOL LOGOS & MARKS
White
HORIZONTAL
White logo on transparent background. Will appear invisible when opened in Finder or on a white surface — this is correct. Place on navy or dark photography.
Lion Mark
Standalone mark for contexts where the full lockup is too large — favicons, watermarks, embossing, social avatars.
LIONS — SPORTS IDENTITY
Used for all competitive sport — kit, match programmes, fixture lists, and social posts. Navy and Gold, consistent with the main palette.
COLOUR PALETTE
Navy
Navy Light
Gold
Gold Muted
Cream
Charcoal
TYPOGRAPHY
HEADINGS
The quick brown fox
jumps over the lazy dog
Cormorant Garamond — Light 300
All headings and display text.
BODY
The quick brown fox
jumps over the lazy dog
DM Sans — Regular 400
Body copy, labels, and UI elements.
USAGE NOTES
- The navy logo is the default on light backgrounds (cream, white) — it is what the ads and documents use.
- Use the white logo on dark backgrounds (navy, photography) — the standard treatment in ad creative. The file has a transparent background, so it will appear invisible on white.
- The gold lion mark paired with navy text is the everyday accent — this is the site masthead. Reserve the full gold lockup for special applications: embossing, awards, event materials.
- Maintain clear space around the logo equal to the height of the crown element.
- Never stretch, rotate, recolour, or add effects to any logo.
- For web use, 400px and 800px exports are sufficient. Use 1600px for print and large-format.