Staff Resource
Example Ads
A working set of Instagram ad creatives across our campaigns — academic excellence, fee support and scholarships. Shown at Instagram’s ratios: 4:5 and 1:1 for the feed, 9:16 for Stories and Reels. Click any ad to view it full size and read the copy.
← Back to Brand GuideAcademic results · English
Academic Excellence
Results-led feed creatives (4:5) — full-bleed pupils, navy gradient, and a single figure in gold. A headline claim, two “one year at ISJ” pupil stories, and a subject set for science, English and maths.








Fee flexibility · English
Adjusted Tuition
A three-panel sequence — the hook, a plain-language explainer, then a confidential invitation. Panel 3 comes in two photo options.
Full scholarship · English
The Ki Hajar Dewantara Scholarship
Full-scholarship message for talented Indonesian pupils who would thrive at ISJ.
Full scholarship · Bahasa Indonesia
Beasiswa Ki Hajar Dewantara
The same scholarship message, written in Bahasa Indonesia.