Staff Resource
Example Ads
A working set of Meta ad creatives across our campaigns — academic excellence, fee support, scholarships and parent voice. Every campaign is built at all four placements: 4:5 (1080×1350) and 1:1 (1080×1080) for the feed, 9:16 (1080×1920) for Stories and Reels, and 16:9 (1920×1080) for landscape and in-stream. Each campaign shows its full set at the primary ratio, then one exemplar in each remaining ratio. Click any ad to view it full size and read the copy.
← Back to Brand GuideAcademic results · English
Academic Excellence
Results-led feed creatives (4:5) — full-bleed pupils, navy gradient, and a single figure in gold. A headline claim, two “one year at ISJ” pupil stories, and a subject set for science, English and maths.








Fee flexibility · English
Adjusted Tuition
A three-panel sequence — the hook, a plain-language explainer, then a confidential invitation. Panel 3 comes in two photo options.
Full scholarship · English
The Ki Hajar Dewantara Scholarship
Full-scholarship message for talented Indonesian pupils who would thrive at ISJ.
Full scholarship · Bahasa Indonesia
Beasiswa Ki Hajar Dewantara
The same scholarship message, written in Bahasa Indonesia.
Parent voice · English
Parent Quotes
Meta creatives built on what parents actually say, with the quote carrying the ad and the school kept to a lockup and a line. Four quotes plus a closing card. The 4:5 feed ratio is primary; the 9:16 keeps the logo and text clear of Meta’s top 250px profile chip and bottom 340px swipe area.